Back to School Instagram Series

2015 Webby Award Winner for Family/Parenting Social & People’s Choice

2015 The Show MN Bronze Winner
Featured in 2015 Communication Arts Illustration Annual
Featured as a Best-In-Class at SXSW by Instagram


As one of the first-ever, sponsored Instagram campaigns, this series garnered over 800,000 impressions per post with each getting (on average) 26,000 likes.

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Caption: Proud pet owner. Isn't he cute?

Caption: Proud pet owner. Isn't he cute?

Caption: Taking Spikey for a walk.

Caption: Taking Spikey for a walk.

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Caption: MVP of the school year.

Caption: MVP of the school year.

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Caption: Practice makes perfect.

Caption: Practice makes perfect.

Caption: A hop, skip and a jump down highlighter lane. Inspired by @spielkkind @cintascotch and all the other doodlers and dreamers out there.

Caption: A hop, skip and a jump down highlighter lane. Inspired by @spielkkind @cintascotch and all the other doodlers and dreamers out there.

The Team

The Team

Art Director: Heather Bahr

Copywriter: Jesse Gadola

ACD: Jon Baugh

Illustrator: Sherwin Schwartzrock