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Wonderpacks

A new insight revealed that people want experiences over stuff. Target sells a lot of stuff, so how do you gift an experience?  Introducing Wonderpacks, a limited-time collection of 12 experiences all wrapped up for the holidays. Everything from product development to creative strategy to launch campaign, we redefined how retailers can inspire holiday gifting in a whole new way. Wonderpacks won gold at The Show MN, the American Advertising Awards and featured at Cannes.

Where do Wonderpacks come from?

Where do Wonderpacks come from?

Product Design & Development

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 Each Wonderpack came with a custom idea insert and customizable gift tag to make gifting easy.

Each Wonderpack came with a custom idea insert and customizable gift tag to make gifting easy.

We brought Wonderpacks to life in a big way.

We brought Wonderpacks to life in a big way.

We created a first-ever Facebook Canvas experience.

Moonlight Hill Hoppin' Wonderpack

Light up the night with a sledding showdown way past your bedtime.

Disco Bath Time Wonderpack

Turn bath time from a bore to a blast for a disco-bath wonderland.

Lumberjack Spa Night Wonderpack

Where flannel & spa essentials meet for the perfect spin on a night in.

Mistledrone Mischief Wonderpack

Deck out a drone with mistletoe for some flirty holiday fun.

Ugly Sweater Mug Makery Wonderpack

Decorate holiday sweater mugs until they’re gorgeously gaudy.

Backseat Boredom Blaster Wonderpack

Make every mile fly by with a game using the car window as your canvas.

Snowman Selfies Wonderpack

Sculpt a snowy sidekick, start snappin’ & sharin’ for some social fame.

Couch Camping Wonderpack

Go glamping indoors for a night of s’mores & snuggling.

'90s Throwback Party Wonderpack

Totally, like, relive this era with themed musts sure to take you back.

Siberian Winter Party Wonderpack

Pull off a cool meets chic party with Moscow mules & faux-fur finds.

Full Velocity Face-Off Wonderpack

Customize your own racetrack and rally for the win.

Long Distance Posada Wonderpack

Host a virtual celebration by bringing family from afar, together.

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The Team

The Team

Lead Art Director: Michael Harris

Digital Art Director: Jake Gardner

ACD: Jon Baugh

Producer: Tierney Krienert

Animation House: Flavor TV

Music: Egg Music