As ACD, I led this campaign to showcase the stories behind some of beauty’s best. Featuring a number of incredible female founders, our team created Target’s first multi-channel campaign centered around diverse founders and the support Target gives to help them succeed.
Maya Smith, Founder of The Doux, took her incredible salon experience to the shelves of Target through her amazing product line and her passion to empower all women to feel beautiful.
We featured founders from Alikay Naturals, Makeup Geek, Curls Dynasty and The Lip Bar within social.
We pioneered what a storytelling-first page on Target.com could be, which became the foundation for these pages in the future.