This experience won awards at the American Advertising Awards and gold at The Show MN.
Pop art-inspired piece made out of EOS Lip Balm pods. Mobile app let guests EOSify themselves and change the expression.
Mix It Up
A giant boombox made out of a bunch of Bose Speakers. Guests could create their own tracks to play within the space.
A series of Troll dolls rotated to mimic any silhouette. Guests could "Troll Yourself" within the mobile app by putting their faces on a Troll doll. Creepy yet totally share-worthy.
The app revealed the story behind the spill through a fun AR animation of cats tipping over the milk carton.
A pool noodle reef made out of hundreds of noodles hung in the space. The app let guests explore the reef using augmented reality to reveal fun surprises along the way.
Turn the Tables
A rotating table revealed different style combos that guests could control and shop.
Art Directors: Jon Erickson, Kelsey Ciatti-Miller, Kevin Hayes, Heidi Anderson
Copywriters: Jesse Gadola, Aaron Muther
Digital ACD: Rett Martin
Creative Leads: Travis Robertson, Jason Langer