How do you redefine a brand for Art Basel in Miami? We created Target Too, a design meets digital experience that brought everyday products to life in artful and inventive ways. Using a mobile app, guests could go beyond each art piece through custom, one-of-a-kind extras.
This experience won awards at the American Advertising Awards and gold at The Show MN.
Pop art-inspired piece made out of EOS Lip Balm pods. Mobile app let guests EOSify themselves and change the expression.
A giant boombox made out of a bunch of Bose Speakers. Guests could create their own tracks to play within the space.
A series of Troll dolls rotated to mimic any silhouette. Guests could "Troll Yourself" within the mobile app by putting their faces on a Troll doll. Creepy yet totally share-worthy.
The app revealed the story behind the spill through a fun AR animation of cats tipping over the milk carton.
A pool noodle reef made out of hundreds of noodles hung in the space. The app let guests explore the reef using augmented reality to reveal fun surprises along the way.
A rotating table revealed different style combos that guests could control and shop.
Art Directors: Jon Erickson, Kelsey Ciatti-Miller, Kevin Hayes, Heidi Anderson
Copywriters: Jesse Gadola, Aaron Muther
Digital ACD: Rett Martin
Creative Leads: Travis Robertson, Jason Langer