Target Too

How do you redefine a brand for Art Basel in Miami? We created Target Too, a design meets digital experience that brought everyday products to life in artful and inventive ways. Using a mobile app, guests could go beyond each art piece through custom, one-of-a-kind extras.

   
  
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  This experience won awards at the American Advertising Awards and gold at The Show MN.

This experience won awards at the American Advertising Awards and gold at The Show MN.

Pucker Up

Pucker Up

Pop art-inspired piece made out of EOS Lip Balm pods. Mobile app let guests EOSify themselves and change the expression.

TargetToo_EOS2.jpg
Mix It Up

Mix It Up

A giant boombox made out of a bunch of Bose Speakers. Guests could create their own tracks to play within the space.

TargetToo_boombox3.jpg
Troll Yourself

Troll Yourself

A series of Troll dolls rotated to mimic any silhouette. Guests could "Troll Yourself" within the mobile app by putting their faces on a Troll doll. Creepy yet totally share-worthy.

Spilled Milk

Spilled Milk

The app revealed the story behind the spill through a fun AR animation of cats tipping over the milk carton.

TargetToo_milk.jpg
Hidden Treasure

Hidden Treasure

A pool noodle reef made out of hundreds of noodles hung in the space. The app let guests explore the reef using augmented reality to reveal fun surprises along the way.

Turn the Tables

Turn the Tables

A rotating table revealed different style combos that guests could control and shop.

The Team

The Team

Art Directors: Jon Erickson, Kelsey Ciatti-Miller, Kevin Hayes, Heidi Anderson

Copywriters: Jesse Gadola, Aaron Muther

Digital ACD: Rett Martin

Creative Leads: Travis Robertson, Jason Langer